[{"data":1,"prerenderedAt":210},["ShallowReactive",2],{"story-\u002Fcustomer-stories\u002Ftelstra":3},{"id":4,"title":5,"body":6,"description":198,"extension":199,"feature":200,"meta":201,"navigation":200,"path":205,"seo":206,"sitemap":207,"stem":208,"__hash__":209},"customer_stories\u002Fcustomer-stories\u002F07.telstra.md","Bringing the magic to millions of Australian kids with award winning Santa AI.",{"type":7,"value":8,"toc":194},"minimark",[9,62,83,145,177],[10,11,13,22],"row",{":section":12},"true",[14,15,17],"column",{"col":16},"col-12 col-md-3 col-lg-4",[18,19,21],"h4",{"id":20},"key-challenges","Key challenges",[14,23,25],{"col":24},"col-12 col-md-9 col-lg-8",[10,26,27,38,46,54],{},[14,28,30],{"col":29},"col-12 col-md-6",[31,32,34],"icon-card",{"icon":33},"memo-circle-check",[35,36,37],"p",{},"Conversations needed to stay on script, safe, and age-appropriate while maintaining an engaging and immersive Santa persona.",[14,39,40],{"col":29},[31,41,43],{"icon":42},"heart-circle-check",[35,44,45],{},"The AI had to recognise and respond sensitively to unexpected or emotional topics raised by children (e.g., loss of a loved one).",[14,47,48],{"col":29},[31,49,51],{"icon":50},"star-christmas",[35,52,53],{},"Santa’s needed to feel authentic, warm, and magical, avoiding unnatural AI responses.",[14,55,56],{"col":29},[31,57,59],{"icon":58},"phone",[35,60,61],{},"The AI needed to handle high call volumes, especially during peak holiday periods.",[10,63,64,70],{":section":12},[14,65,66],{"col":16},[18,67,69],{"id":68},"solution","Solution",[14,71,72,80],{"col":24},[35,73,74],{},[75,76,79],"span",{"className":77},[78],"heading-3","Generative AI-powered voice assistant.",[35,81,82],{},"We created Santa AI, a Generative AI-powered voice virtual assistant that enabled children to have real-time, dynamic conversations with Santa. The award winning campaign not only broke new ground in AI-powered customer engagement and also received industry recognition.",[10,84,85,91],{":section":12},[14,86,87],{"col":16},[18,88,90],{"id":89},"key-capabilities","Key Capabilities",[14,92,93],{"col":24},[10,94,95,103,110,117,124,131,138],{},[14,96,97],{"col":29},[31,98,100],{"icon":99},"circle-check",[35,101,102],{},"Dialogflow CX – Enabled complex, multi-turn conversations to make Santa’s feel natural.",[14,104,105],{"col":29},[31,106,107],{"icon":99},[35,108,109],{},"Vertex AI & Generative AI Models (PaLM 2, Gemini-1.0-pro-001) – Provided dynamic, responsive dialogue tailored to each child",[14,111,112],{"col":29},[31,113,114],{"icon":99},[35,115,116],{},"Google Cloud Playbooks & Configurable Safety Filters – Ensured safe, responsible AI, filtering out harmful or inappropriate content",[14,118,119],{"col":29},[31,120,121],{"icon":99},[35,122,123],{},"Custom Voice Modelling & Synthesized Speech – Created a realistic Santa voice, complete with festive tone, joyful expressions, and storytelling.",[14,125,126],{"col":29},[31,127,128],{"icon":99},[35,129,130],{},"Child-Safe Interaction Design – AI recognized sensitive topics and responded empathetically while adhering to responsible AI guidelines.",[14,132,133],{"col":29},[31,134,135],{"icon":99},[35,136,137],{},"Adaptive AI Conversations – AI-generated responses evolved based on real-time child interactions, ensuring a unique, magical experience for each caller.",[14,139,140],{"col":29},[31,141,142],{"icon":99},[35,143,144],{},"AI-Driven Risk Management – Implemented profanity filters, soft exit strategies, and child safety referrals (Kids Helpline) to maintain a secure, positive experience.",[10,146,147,153],{":section":12},[14,148,149],{"col":16},[18,150,152],{"id":151},"key-benefits-impacts","Key benefits & impacts",[14,154,155],{"col":24},[10,156,157,162,167,172],{},[14,158,159],{"col":29},[35,160,161],{},"616,298 calls made to Santa, up 4.5% on 2023",[14,163,164],{"col":29},[35,165,166],{},"450,000+ Generative AI-driven responses",[14,168,169],{"col":29},[35,170,171],{},"Average conversation time: 92 seconds",[14,173,174],{"col":29},[35,175,176],{},"Ensures consistent service delivery, reducing variation in support quality across locations",[10,178,179,185],{":section":12},[14,180,181],{"col":16},[18,182,184],{"id":183},"conclusion","Conclusion",[14,186,187,190],{"col":24},[35,188,189],{},"By combining cutting-edge AI technology with responsible, festive engagement, fullstop.ai, Telstra, and Google Cloud successfully redefined holiday marketing and customer interaction. The Santa AI voice application showcased the power of Generative AI in delivering safe, scalable, and emotionally resonant customer experiences, setting the benchmark for future AI-driven campaigns.",[191,192],"tag-cloud",{":tags":193},"[\"Cloud Run\", \"Speech\", \"CES\", \"Dialogflow\", \"BigQuery\", \"Firebase\"]",{"title":195,"searchDepth":196,"depth":196,"links":197},"",2,[],"Three-time award winning solution enabling over 1.5m calls from public payphone to Santa for Australian kids.","md",true,{"logo":202,"image":203,"intro":204},"\u002Fimg\u002Fcustomer-logos\u002FTelstra.webp","\u002Fimg\u002Fcontent\u002Fcustomer-story-feature-img-telstra@2x.webp","Telstra, Australia’s leading telecommunications provider, sought to create a magical, interactive Christmas experience for children by enabling them to call Santa for free using Telstra’s public payphones. The goal was to engage young Australians, encourage community connection, and demonstrate the power of AI in customer engagement while ensuring a safe and responsible AI experience.","\u002Fcustomer-stories\u002Ftelstra",{"title":5,"description":198},{"loc":205},"customer-stories\u002F07.telstra","h42uQv21ASadDPOj8tq765ckE6TQ9MH7FOhcFy43kbw",1783572445540]